3 in 10 Australians suffer from heartburn and indigestion. Zantac’s return to market needed to land with a bang. Facing a category dominated by established players, our challenge was to get Zantac noticed and communicate its unique combination of fast-working and long-lasting relief.
Zantac It! is the answer for anyone with symptoms of heartburn and indigestion. The integrated campaign included TV, OOH, digital, social, shopper, and an NRL partnership. Within eight months of launch, Zantac achieved the #7 market share position.
