Melanoma's Most Wanted

Bristol Myers Squibb

Melanoma is one of the most prominent and complex diseases to treat, because there are multiple types of melanoma and numerous treatment options available.

To help oncologists identify the optimum treatment for each specific melanoma, we brought the different melanomas to life, in an unexpected way.

Melanoma’s Most Wanted personified melanoma cancers; The Signaller, The Brains, The Marker and The Wanderer. Through our storytelling we showed how each cancer was hell-bent on destroying their human host, but with specific treatment combinations we could almost certainly foil their plans.

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