Make the flu friendly

NSW Health

Every winter, influenza knocks people sideways; for some, it can be life-threatening. A flu vaccination offers the best protection from getting really sick and all people aged 6 months and over are recommended to get one. 

This campaign was designed to cut through the noise and motivate people to get vaccinated.

Enter Flu Critter. We brought the flu virus to life as a three-dimensional character, demonstrating how influenza isn’t as scary with a flu vaccine.

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