Constipation is not something people want to talk about with a pharmacy assistant. But the reality is it’s completely normal and, with the right treatment, can be managed quickly and effectively. Our mission was to normalise the conversation and encourage constipation sufferers to ask for Coloxyl. Meet Stefan, the Stool Expert.
Stefan reframed constipation in a brand new way, helping Australians understand the problem and why Coloxyl constipation relief is the solution.
Shortly after his debut, Stefan reversed brand decline and enabled Coloxyl to regain market share for the first time in two years. Over the past eight years, Stefan has continued to deliver, with Coloxyl firmly cementing its position as Australia’s number-one constipation relief tablet brand.
