For over 20 years, Dove has been fighting toxic beauty standards and their negative impact on women and girls. When an alarming new trend emerged, encouraging girls as young as 10 to adopt anti-aging skincare routines, Dove knew it had to act. Adult anti-aging skin care products can damage young girls’ skin and their self-esteem.
Dove sparked a global conversation by asking the world one simple question: when did 10 stop looking like 10?
With 1.5 million organic views in under a week, Dove prompted a global dialogue which saw a 209% increase in online conversation amongst parents. The campaign connected parents and guardians to dermatologist-backed resources and online tools. Most importantly, parents were equipped to have conversations with their daughters about age-appropriate skincare and positive self-image.
